Hard Water Intra-Wash
London Water Ruining Your Hair?
We get it. London's water system is full of minerals that are hard on your hair and leave it feeling dry, brittle, and unloved.
Perla neutralises mineral buildup and brings your hair back to life — soft, shiny, and full of life!
Say goodbye to hard water build-up.
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✨ Removes build-up
Gently lifts away mineral build up with the power of Organic Apple Cider Vinegar.
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💪 Strong, hydrated hair
Niacinamide, and Pro-Vitamin B5 hydrate and strengthen to give you shinier, stronger hair.
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🌱 Plant-powered
Keep it clean with our vegan, plant-based formula.
No silicones, no sulfates, no parabens.
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🇬🇧 Born in London, Tested on Aussies 🇦🇺
We made the move from Australia to London, and felt the damage of hard water personally. Perla brings your hair back to life - no matter where you’re from.
Introducing Intra-Wash
Perla Intra-Wash clears mineral build-up in one easy step between shampoo and conditioner — leaving your hair softer, stronger, and better than ever.
Your new favourite ritual step, like a mini spa-day, every day.
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How do I use Perla?
Check out our How to Use Video here.
- Shampoo + rinse hair.
- Intra-Wash:
- Pour Perla sachet into wet palm and rub together to form a lather.
- Massage into hair and scalp. Leave-in for 3 minutes.
- Rinse. - Condition + rinse hair.
For best results use every time you wash your hair.
What's an Intra-Wash? How is it different from regular shampoo?
Perla is a brand-new step in your haircare routine — used between shampoo and conditioner. Which means you don't have to let go of your favourite existing products.
While shampoo cleans the surface of your hair, Perla’s Intra-Wash targets hidden mineral buildup from hard water, leaving hair softer, lighter, and healthier without stripping natural oils.
How often should I use Perla?
For best results, use Perla every time you wash your hair.
We recommend using Perla at least 1–2 times per week to keep your hair free from build up.
Perla is gentle enough for regular use and powerful enough to keep buildup at bay.
Why is Perla a powder?
Liquid shampoos are mostly water — meaning you get fewer active ingredients and more preservatives. Perla delivers more of what your hair actually needs.
Water-based products need heavy preservatives to stay shelf-stable. Our dry powder formula naturally stays fresh longer, with less preservatives.
In liquid products, key ingredients like Niacinamide and Panthenol can degrade over time. Perla’s powder locks in potency until you add water — giving you perfect strength with every wash.
Without excess water weight, Perla is easier to ship, store, and carry. That means a smaller carbon footprint and a more convenient, travel-friendly product.
Is Perla safe for colored or treated hair?
Absolutely. Our sulfate-free, pH-balanced formula is designed for all hair types — even bleached, dyed, or keratin-treated.
Is Perla cruelty-free?
Yes, always.
Perla is 100% vegan, cruelty-free, and proudly plant-based — made with clean ingredients and tested only on willing Aussies, never on animals.
What is hard water? How does it effect hair?
Hard water, which is common in places like London, contains high levels of minerals like calcium and magnesium. These minerals build up on your hair and scalp, leading to dryness, dullness, and rough texture. Hard water can cause hair to become brittle, tangled, and prone to breakage, and may even contribute to hair fall. For color-treated hair, hard water can also cause fading and unwanted brassy tones. The mineral buildup makes it harder to rinse out products, leaving hair weighed down and unhealthy.
Powered by Nature. Backed by Science.
Perla is formulated with clean, plant-powered ingredients proven to deliver results.
Organic Apple Cider Vinegar gently dissolves mineral buildup while restoring your scalp’s natural pH balance.
Niacinamide strengthens the hair barrier, boosts elasticity, and locks in hydration, while Pro-Vitamin B5 deeply nourishes and protects hair from future damage.
Tough on minerals, kind to hair, Perla is made with ingredients you can trust.
No more breakage, dryness, and frizz.
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Reduces breakage
Hard water can increase build up on hair by up to 300%, which causes brittle, dry hair prone to breakage. Our pH balanced formula nourishes your hair and scalp for better hair, every day.
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Brighter, radiant colour
Hard water causes color-treated hair to develop brassy or discolored tones. Perla revitalises your hair's shine and colour.
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Thicker and stronger
Hard water buildup makes it harder to rinse out products and decreases hair thickness. Perla frees your hair and gives you natural, healthy volume and thickness.